The purpose of modern enterprises is to provide unique and high-quality value for ideal customers and to maximize the long-term value of enterprises. Technological innovation is a key activity to achieve the business objectives of enterprises. Its purpose is to provide customers with high-quality new products and services through the application of new technologies, in order to obtain high return on investment and create long-term competitive advantages for enterprises.
The strategy of technological innovation is to draw up a road map for realizing the goal of technological innovation. Its basic idea is market-oriented, backed by its core competence, selecting the right market, adopting new advanced technology, developing high-quality new products, providing unique value to customers, and promoting enterprises to optimize the allocation of production factors.
The core content of technological innovation strategy includes: strategic intention, objectives, main areas of research, technological route, strategic policy, resource allocation, strategic deployment, long-term new product development plan, product value proposition.
The following steps and tools can be used in the formulation of technological innovation strategies:
According to the vision of the enterprise and the overall development strategy, put forward a clear strategic intention of technological innovation, such as becoming the market share leader in the industry.
Analyse the strengths, weaknesses, competitive market opportunities and risks of enterprises (SWOT analysis), and define the objectives of technological innovation, such as making sales of new products reach 45% of the total revenue of enterprises.
Through market attraction research (market voice VOM), competitive situation analysis (Porter's 5-Force model), taking into account the business ability of enterprises and market attraction (business ability/market attraction matrix), to select the main areas of technological innovation.
Through the analysis of the development trend of technology (technology roadmap), choose the right direction and path of technological capability development, such as the adoption of special chemical technology.
According to the matching degree of enterprise's own ability and innovation strategy, enterprises can choose different strategic policies, such as original innovation, imitative innovation, integrated innovation and so on.
According to the enterprise's overall strategy, the main battlefields should be allocated and balanced (strategic bucket method).
Making strategic deployment of each main battlefield, determining the time and way to enter the market, and choosing independent development, cooperative development, introduction, digestion and acquisition.
Describe the life cycle of new products (product roadmap projection), make the product line adapt to the technological development, and formulate long-term new product development plan.
Evaluate the innovative ideas and project proposals, and draw up a portfolio of technological innovation projects.
Drafting product agreements to clarify the functional characteristics of products that can benefit both customers and enterprises, and to formulate value propositions for new products.
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